SESSION ONE 1:00pm - 2:40pm

Keynote Speakers  

Exciting announcement shortly

Geoff Jones, partner and director of Sports and Entertainment Limited (SEL) – the company which owns 25 percent of V8 Supercars Australia.

 Keynote Speakers

SESSION TWO 4.00pm - 4:30pm

Big Events in Regional Areas.

Hosted by Tim Horan, Director, Queensland Events and former Wallaby rugby player.

Geoff Jones, Sports and Entertainment Limited (SEL)
Erica Hart,Queensland Music Festival
David Brook, Birdsville Races
Karen Hanna, TPD Media 

WELCOME NETWORKING FUNCTION 5:30pm – 7:00pm

The cost is included in
full registration.
Additional tickets are
available for $25 per
person.

Boasting one of the largest indoor arenas in Australia, The Great Western Hotel is one of a kind, hosting a full array of rodeo events. The arena is always a popular location when the professional bull riders display their spectacular talent.

Join us on their “practice bull ride night” to watch real live ‘behind the scenes’ action as they practice their bull-riding skills!

Here’s to renewing friendships with last year’s delegates + making new ones at our Welcome Networking Function.

This is a 90 minute function and concludes at 7pm. You are most welcome to stay and enjoy this popular local event or join the bus transfer back to town. Drinks and food after 7pm are at your own expense.

SESSION ONE 8.30am - 10:00am

Online marketing essentials for events. 
Presented by Adam Wallace, Director, UntangleMyWeb

Details
                                    

Attract, Convert, Relate – three simple words that form the essential building blocks for effective online marketing.

Learn how to attract visitors to your events website, how to convert your website visitors into registrations and lastly what you can do to close the loop by relating to those members and leveraging their networks using e-marketing, blogging and social media strategies.

SESSION TWO 10:30am - 12:00pm

Presentations

Best Practice in Website Design
Australian Tourism Data Warehouse (ATDW)
Leveraging Social Media

Best practice in website design
Presenter: Adam Wallace, UntangleMyWeb

We will be revamping an events website to demonstrate what can be achieved using a modest budget to deliver an effective and engaging, events membership website. The website will be built on an open source content management system, optimised for event marketing and aims to set the bar for a best practice events website that you can learn from. We’ll peel back the covers and show you the processes, tips and tricks we used to ensure your event website can also leverage the same functionality and optimisation levels normally reserved for high end websites.

Australian Tourism Data Warehouse (ATDW) – The ATDW is the national platform for digital tourism information on Australia.
Presenter: Liz Ward, CEO, Australian Tourism Data Warehouse   

The ATDW system is a central distribution and storage facility for tourism industry product and destination information from all Australian States and Territories. This content is compiled in a nationally agreed format and electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems. The Australian Tourism Data Warehouse (ATDW) was created in 2001 as a joint initiative of the Government Tourism Organisations from all Australian States and Territories and Tourism Australia to further secure Australia’s position in the global tourism marketplace and increase the number and expenditure of visitors to Australia.

Leveraging social media - Facebook, Twitter, Youtube …How do I use these mediums to promote my event?
Presenter: Adam Wallace, UntangleMyWeb 

Did you know that a study released by Nielsen has shown that Social Networking has overtaken email as the most popular internet activity? Nielsen reports that “member communities” exceeds email participation 67% to 65%. This is in conjunction with the fact that social networking and blogging is growing twice as fast as other drivers of users such as email, search and portals. Social media sites such as Facebook and MySpace account for nearly 10% of all internet time. Facebook continues to lead the way by accounting for 30% of all internet users in the largest global markets.
This is a great clip, regarding social media: http://www.youtube.com/watch?v=sIFYPQjYhv8 

SESSION THREE 1:00pm - 2.15pm  /  SESSION FOUR 2.30pm - 3.45pm

THESE ARE CONCURRENT WORKSHOPS - (Delegates will be able to attend 2 of the 3 workshops on offer)

How to be discovered - Optimising your website search engines
Presented by: Julia Campbell, UntangleMyWeb

Keyword research + Quality Content + Good In-links = SEO. SEO is both an art and a science. You will learn the right way to research your target market and optimise your website to attract visitors that are most likely to be interested in your event and take action on your website.

Getting the most from your event website
Presented by: Adam Wallace, UntangleMyWeb

There is no shortage of affordable smart website solutions on the market to power your events website. The trick is knowing how to bring it all together so that you end up with a website that is easy to use,    scales with your event, is supported and doesn’t break the bank! We will show you what to evaluate and how the right solution can help you succeed with your online marketing strategy.

Branding, images and copywriting for your website and beyond
Facilitated by: Carla Adams, Queensland Events.
Her Team: Carlee Driscoll, Chilli Marketing, Barry Allsop, Eyes Wide Open Images

A brief but powerful look into the difference a strong brand, the right words and powerful images can make to your website and beyond.  It’s all about integration! Chilli Group Marketing’s Carlee Driscoll joins with Barry Alsop from Eyes Wide Open Images to get your brand, website wording and website images working hard to promote your event. Plenty of audience discussion, real-event examples and take-away resources will ensure this session makes an impact on your regional event brand.

CONFERENCE DINNER 6:30pm

The cost is included in
full registration.
Additional tickets are
available for $99 per
person.              

Unwind with friends and colleagues under the stars! Enjoy scrumptious local cuisine whilst dining by the Fitzroy River (a short stroll from the Conference venue).

Includes dinner, drinks and entertainment. The cost is included in full registration. Additional tickets are available for $99 per person.

SESSION ONE 9:00am - 10:30am

This year QERDP10 wants ‘Events to Talk’, and who better to host this forum then the voice of ABC Radio National’s Australia Talks, Paul Barclay.

Paul is an award winning journalist whose day job is moderating ‘national conversation’ through specific topics being addressed by expert guests and opinions being phoned in from around the country.
 
This year QERDP10 will have Paul and the team from Australia Talks record a live discussion for delayed broadcast on Radio National.

This discussion will receive input from a panel of event industry stakeholders including:

• Cr Val Schier, Mayor, Cairns Regional Council 
• Bill Hauritz AM, Festivals Director, Woodford Folk Festival
• Dr Chris Hunn, Economist, Strategic Facts
• Wendy Lacey, Event Manager, Team Lacey Consultancy 

But most importantly, we want do hear from you. This is your chance to have a forum to share and discuss the importance of regional events in Queensland.

Tune in to hear Paul Barclay on ABC Radio National Australia Talks Monday, Tuesday and Wednesday evenings at 6pm.

SESSION TWO 11:00am - 12:00pm /  SESSION THREE 1:00pm - 2:00pm

THESE ARE CONCURRENT WORKSHOPS - (Delegates will be able to attend 2 of the 4 workshops on offer)

Nuts and Bolts
Measuring the Success of Events
Dollars and Sense
Does Money Really Grow on Trees?

Nuts and Bolts
Facilitated by: Wendy Lacey
Her team: Linda Drehorn, Arts Queensland, Ian Stack, Action Entertainment Insurance and Andrew Leichester, Bond University.

Have you ever wondered who is responsible if something goes wrong with your event? The necessary elements to all events are how the organisation is managed. Contracts, constitutions, risk management, insurance and the importance of documentation are crucial to Festival Organisers not having to sell their house. The Nuts and Bolts session will provide an expert panel that are ‘event wise’ and keen to share examples with solutions.


Measuring the Success of Events
Facilitated by: Dr. Chris Hunn and Zoe Graham, Queensland Folk Federation

Event organisers often use broad anecdotes to communicate the success of their event for example; well, the sun was shining and there were loads of people. I reckon at least X", or "we sold x number of coffees and as most people drink coffee that is how we estimated numbers?
But, have you thought about what ingredients make your event successful, about how to measure those ingredients, and how to use and communicate them for maximum effect. Why go to the effort? Because what data you collect and how you use it affects all facets of your event - credibility, future planning, sponsorship, growth, attendance, viability, acceptance. Dr. Chris Hunn will take you through the why, what and how while Zoe Graham will give practical examples from the Woodford Folk Festival.


Dollars and Sense
Facilitated by: Jan Bimrose, Jan Bimrose and Associates
Her Team: Madonna Simmons, Getbranded, Rob McQuade, Turnkey Management Group, Bill Hauritz AM, Festivals Director, Woodford Folk Festival

Measuring the Success of Events - Dollars and Sense - “Profit” is almost a dirty word to many events but as costs increase events need to look at ways to recoup running costs and generate funds to assist with the future sustainability of the event. This session will look at “ways to value-add to your event without breaking the budget or blow out your admission fees” and some tips on easy ways to introduce “additional income streams” and how to set the admission prices which can be a big dilemma for many events.


Does Money Really Grow On Trees?
Hosted by: Krista Hauritz, BMI Accounts
Her team: Rob Tonge, Rob Tonge and Associates

"Does Money Really Grow On Trees?" This session will not only highlight the do's and dont's of grant writing but will look at funding partnerships and not so obvious sources of grants for events.  Using real life examples this session will give you some practical ways to approach funding for your event.

SESSION FOUR 2:00pm - 3:00pm

Thinking outside the square

Facilitated by: Jan Bimrose
Her Team: TBA 

Most regional events rely heavily on the efforts and assistance of volunteers - but the world of volunteering, the numbers of available volunteers, the role of volunteers, and volunteer expectations are all changing dramatically.  Gone are the days when people could ‘rock up’ and ‘pitch in’.

This session will cover the attraction, retention, training, and management of volunteers.  The various issues being handled by event organisers in relation to volunteers will be canvassed and discussed, leading to highlighting of creative examples of how some events are ‘thinking outside the square’.

SESSION FIVE 3:10pm - 3:30pm

Conference Evaluation

Facilitated by: Bill Hauritz AM, Festivals Director, Woodford Folk Festival
His Team: You

This is your chance to tell us your thoughts about QERDP10. What worked, what didn’t and what improvements can be made in the future.